Depending on your industry, influencer marketing is one of the most popular social media trends of 2022, but you should conduct audience research before you use this strategy. For example, if your audience is largely centered on LinkedIn, you shouldn’t waste your time on Instagram. A recent example of this trend is the COVID-19 pandemic that caused many people to transition to virtual events. These virtual events helped businesses keep employees and audiences engaged. While free video chat platforms have been incredibly popular for business connections, they are still lagging behind social networks.
Influencer Marketing
In order to successfully implement influencer marketing, a brand must build trust and collaborations with these influencers. Creating relationships with influencers requires clear communication and training. Incentives, collaboration opportunities, and training should help create better advocates for the brand. As the social media landscape continues to evolve, brands should understand which channels will best reach their target audiences. Each channel will require different influencers, call to actions, and metrics. Increasingly crowded spaces and better engagement will help a brand succeed in 2022.
The Zika virus and the rise of TikTok have accelerated the trend toward unfiltered content. Today, brands are beginning to harness the power of influencers and use them to connect with loyal audiences. As a result, influencer marketing is expected to continue to grow in 2022. While it is important to know your audience, influencers can make or break a brand.
In addition to building long-term relationships with influencers, brands should consider co-creating campaigns. Investing in long-term relationships with influencers will build credibility with their community and increase sales. UGC is an increasingly popular method for building feeds that are packed with beautiful content. While traditional marketing strategies may have been the norm, it’s not uncommon for influencers to choose their own content.
Video content is another great influencer marketing strategy. While an Instagram or Snapchat story may only capture attention for a couple of seconds, a video can last for 45 to 60 minutes. Influencers who are adept at creating video content will be highly sought after by brand managers. Similarly, short-form videos will be a popular choice for influencers as they offer maximum creative freedom. A video testimonial will likely have higher conversion rates than any other method.
The influencer industry is growing fast. Marketers are allocating a larger percentage of their marketing budgets to influencer campaigns. According to the Influence Marketing Association, a third of marketers plan to increase their social media influencer marketing budgets by 2022. Because influencer content is highly personal, it is an excellent choice for a brand with a small budget. In fact, influencer marketing is expected to increase its share of total marketing spending by nearly 50% by 2022.
As social media evolves, influencer marketing is only going to get bigger. As social media platforms and content platforms continue to develop and become more accessible, brands must be on top of the latest trends. As brands plan their influencer marketing budgets for 2022, it is crucial to understand the biggest influencer marketing trends. In the next few years, influencer marketing will be one of the most important strategies for growth-driven brands.
Short-form video
Short-form video has a few key ingredients to make it an effective social media marketing tool. It captures the viewer’s attention with a catchy tune, addresses a pain point, and provides a call-to-action in the caption. Moreover, brands are likely to focus more on educational content in 2022. A Wyzowl report shows that people want more educational videos from brands.
Another benefit of short-form videos is that they are easy to produce and have high shareability. Besides, they also generate tons of engagement opportunities. But before posting any short-form video, marketers must be careful to ensure the approval of the original creator. For example, providing products to creators can encourage them to post content that promotes their brand. As long as you are cautious and aware of the potential for social media marketing trends in 2022, short-form video should be on your to-do list.
In the next few years, short-form videos will become a key element in social media marketing. In fact, 30 percent of social media marketers plan to invest in the medium more than ever. And 33 percent will do so for the first time. In addition to its low barrier of entry, short-form video is ideal for social media platforms. They allow brands to spread a message in less time, which makes it more cost-effective and viable.
Empowering Customer in Social Media Platform
Social media platforms have been developing a variety of shopping and advertising features, empowering customers to make purchases right there on the platform. The video-focused nature of social media platforms like TikTok is a key reason for their explosive growth. Short-form videos offer unique ways to engage buyers. In less time, these videos can convey the same information as a long-form video.
In addition to these new features, short-form videos are gaining popularity among consumers. Among the most popular platforms, such as Facebook, Instagram, and Snapchat, are also embracing short-form video. As more users log on to social media, short-form videos are likely to become a vital part of social media marketing strategies. So what are the advantages of these platforms?
Currently, Facebook gets 8 billion videos per day. Streaming TV platforms and social media networks are also increasingly focusing on video content. Video has the power to influence consumer behavior. In fact, 56% of internet users watch videos posted by brands every month. That number is set to grow even more. It’s no wonder that the future is filled with video marketing opportunities. If you’re looking for the next best thing, video marketing could be the next hottest thing.
